Mightier Than This Blog
Daily/weekly musings from Toronto reporter Jenny Yuen. Get the scoop by reading more about her escapades while writing about the news.Thursday, August 30, 2007
War Child's Camp Okutta Gives Kids AK-47s
This week, I wrote a story about War Child's new campaign to bring awareness to kids being trained overseas to fight in wars.
I first heard about the news on the CBC, which reported a woman furiously tearing down many of the signs along Queen West. After interviewing some marketing experts and critics, I agree with the ones who said that the ad is definitely not clear enough. It should say at the very least that Camp Okutta is a War Child spoof. I get that you need something attention-grabbing for your audience, but unless you click on the "Where is Camp Okutta" link on the Web site, it doesn't give any indication that it's fictional.
A minor correction to my story, though: The YouTube video posted online doesn't depict children being drugged to combat homesickness. There is a video available online that does show a counsellor teaching the campers about landmines, though.
I first heard about the news on the CBC, which reported a woman furiously tearing down many of the signs along Queen West. After interviewing some marketing experts and critics, I agree with the ones who said that the ad is definitely not clear enough. It should say at the very least that Camp Okutta is a War Child spoof. I get that you need something attention-grabbing for your audience, but unless you click on the "Where is Camp Okutta" link on the Web site, it doesn't give any indication that it's fictional.
A minor correction to my story, though: The YouTube video posted online doesn't depict children being drugged to combat homesickness. There is a video available online that does show a counsellor teaching the campers about landmines, though.
Labels: war child spoof cbc outrage okutta camp
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